We came across a new beer blog – TheBusinessOfBeer.com and their recent piece on contract brewing. The do a nice job of breaking down the pros and cons of a brewery contracting production out to another brewery. Unless you’re a brewery insider yourself, it happens more than you think. They do a great job of [...]
Written by BeerBaron on Sun, February 7 2010 » Marketing
A majority of Craft Breweries are small companies with limited budgets. Often, these small companies invest very heavily only on projects that directly affect their beer production. Departments that are indirectly related to beer production (read: Marketing) are often either non-existent or incredibly limited. The rub is that delivering good customer service is a slippery [...]
Written by Josh Mishell on Mon, February 1 2010 » Marketing