Most craft brewers send out an email newsletter. Craftbeer.us subscribes to quite a few of them and reads some of them – but we’re wondering if we’re the only ones. Please take our poll below and let us know if/how you use them. We’ll report the results in a week.
Written by BeerBaron on Tue, June 29 2010 » Marketing
Widmer is also in the small group of craft brewers who advertise on TV. Widmer is pretty aggressive with advertising altogether. Along with TV, they have been running Outdoor and Print for at least a few years now. Here’s their most recent as. A whopping 132 views on YouTube at the time of this blogpost.
Written by BeerBaron on Mon, June 28 2010 » advertising
We always find it interesting when Craft Beer brands advertise on TV. A few weeks back we mentioned that Blue Moon is running some TV ads. Now, we’ve found that Bridgeport Brewing is running TV in Portland and Seattle. It’s basically the same spot with different b-roll to localize it. Here’s the Portland spot: And [...]
Written by BeerBaron on Thu, June 10 2010 » advertising, Marketing
Over the course of the last 5-7 years, Blue Moon has been one of the most amazing stories in Craft Beer – maybe even in the entire Consumer Package Goods industry. Not only has Blue Moon been able to convince consumers that it is a real craft beer, when it is actually owned by Coors, [...]
Written by BeerBaron on Mon, May 24 2010 » advertising, Marketing