We came across a new beer blog – TheBusinessOfBeer.com and their recent piece on contract brewing. The do a nice job of breaking down the pros and cons of a brewery contracting production out to another brewery. Unless you’re a brewery insider yourself, it happens more than you think. They do a great job of [...]
Written by BeerBaron on Sun, February 7 2010 » Marketing
Greetings and salutations, fellow Craft Beer enthusiasts! CraftBeer.us is a new blog co-written by a couple marketing guys who have recently worked in the Craft Beer industry. Having been on the inside, we’ve seen lots of different marketing tactics, both great and terrible. Craft Beer companies have very limited marketing budgets, and there tends to [...]
Written by Josh Mishell on Wed, January 27 2010 » Announcements