Most craft brewers send out an email newsletter. Craftbeer.us subscribes to quite a few of them and reads some of them – but we’re wondering if we’re the only ones. Please take our poll below and let us know if/how you use them. We’ll report the results in a week.
Written by BeerBaron on Tue, June 29 2010 » Marketing
I was in an unnamed city last night and went to a “open-mic-style” show that was sponsored by an unnamed craft brewer. I have been to this show, which happens once a month a few times now and it’s been sponsored by the same craft brewer every time. And unfortunately, executed the same way every [...]
Written by BeerBaron on Tue, June 29 2010 » events, Marketing
We always find it interesting when Craft Beer brands advertise on TV. A few weeks back we mentioned that Blue Moon is running some TV ads. Now, we’ve found that Bridgeport Brewing is running TV in Portland and Seattle. It’s basically the same spot with different b-roll to localize it. Here’s the Portland spot: And [...]
Written by BeerBaron on Thu, June 10 2010 » advertising, Marketing
Over the course of the last 5-7 years, Blue Moon has been one of the most amazing stories in Craft Beer – maybe even in the entire Consumer Package Goods industry. Not only has Blue Moon been able to convince consumers that it is a real craft beer, when it is actually owned by Coors, [...]
Written by BeerBaron on Mon, May 24 2010 » advertising, Marketing