Did I just see a Sam Adams commercial promoting the use of brown bottles? Yes, I did and here it is: (click here if not showing up in your reader) I’ve been a big fan of the Sam Adams commercials ever since they dropped that awful campaign where Sam Adams was spying on conversations in [...]
Written by BeerBaron on Sun, July 25 2010 » advertising, Television
Over the course of the last 5-7 years, Blue Moon has been one of the most amazing stories in Craft Beer – maybe even in the entire Consumer Package Goods industry. Not only has Blue Moon been able to convince consumers that it is a real craft beer, when it is actually owned by Coors, [...]
Written by BeerBaron on Mon, May 24 2010 » advertising, Marketing