Most craft brewers send out an email newsletter. Craftbeer.us subscribes to quite a few of them and reads some of them – but we’re wondering if we’re the only ones. Please take our poll below and let us know if/how you use them. We’ll report the results in a week.
Written by BeerBaron on Tue, June 29 2010 » Marketing
Widmer is also in the small group of craft brewers who advertise on TV. Widmer is pretty aggressive with advertising altogether. Along with TV, they have been running Outdoor and Print for at least a few years now. Here’s their most recent as. A whopping 132 views on YouTube at the time of this blogpost.
Written by BeerBaron on Mon, June 28 2010 » advertising
We always find it interesting when Craft Beer brands advertise on TV. A few weeks back we mentioned that Blue Moon is running some TV ads. Now, we’ve found that Bridgeport Brewing is running TV in Portland and Seattle. It’s basically the same spot with different b-roll to localize it. Here’s the Portland spot: And [...]
Written by BeerBaron on Thu, June 10 2010 » advertising, Marketing
We found this video ad for Great Divide beer on The Denver Egotist and it’s a little curious. Why would Great Divide produce a retro-style video ad? Why would Great Divide drop money on video? Why did they change the logo? Is it all in the name of kitsch? Why is the video posted under [...]
Written by BeerBaron on Mon, June 7 2010 » advertising, Colorado