Zane Lamprey wants to buy the entire Travel Channel craft beer

Zane Lamprey likes to drink. A lot. He had this HD show called Three Sheets (it’s a travel show about the World’s drinking customs) on the MOJO HD station until it shut down a while back and he’s been shopping it to various networks ever since. Zane posted on his website last week that the [...]

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Written by on Tue, June 22 2010 » Marketing, social media

Film it and they will watch… or maybe not

Web 2.0/social media has been on the scene for 3-5 years now, depending on who you ask.  Some of the first companies to embrace social media and integrate it in to their marketing plans were craft brewers. Why is that?  Two reasons: It’s cheap! It levels the playing field with the big guys in a [...]

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Written by on Sun, February 14 2010 » Marketing, social media