We always find it interesting when Craft Beer brands advertise on TV. A few weeks back we mentioned that Blue Moon is running some TV ads. Now, we’ve found that Bridgeport Brewing is running TV in Portland and Seattle. It’s basically the same spot with different b-roll to localize it. Here’s the Portland spot: And [...]
Written by BeerBaron on Thu, June 10 2010 » advertising, Marketing
Sarcasm. Hyperbole. Snark. Satire. All of the above concepts are effective tools for promoting a craft beer brand. Craft beer marketing allows for brands to be edgy and provocative, and sarcasm, hyperbole, snark, and satire can make a craft brand stand out from the other 1500+ competitors in our industry. Being edgy can make a [...]
Written by Josh Mishell on Thu, May 27 2010 » Marketing
Over the course of the last 5-7 years, Blue Moon has been one of the most amazing stories in Craft Beer – maybe even in the entire Consumer Package Goods industry. Not only has Blue Moon been able to convince consumers that it is a real craft beer, when it is actually owned by Coors, [...]
Written by BeerBaron on Mon, May 24 2010 » advertising, Marketing
Web 2.0/social media has been on the scene for 3-5 years now, depending on who you ask. Some of the first companies to embrace social media and integrate it in to their marketing plans were craft brewers. Why is that? Two reasons: It’s cheap! It levels the playing field with the big guys in a [...]
Written by BeerBaron on Sun, February 14 2010 » Marketing, social media