They say that alcohol is one of the four recession-proof industries, with the others being tobacco, pornography and lotteries. While I can’t speak for most of them (although it appears that tobacco doesn’t seem to be doing very well), Craft Beer appears to be weathering the recession pretty decently. Why is this? Craft Beer packages [...]
Written by Josh Mishell on Tue, February 9 2010 » Marketing
It’s “Doppelgänger Week” on Facebook; change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your evil twin or switched at birth photo, then cut/paste this to your status. If you’ve seen the TV show “Archer” recently, you’ll see that the [...]
Written by Josh Mishell on Fri, February 5 2010 » Colorado
A majority of Craft Breweries are small companies with limited budgets. Often, these small companies invest very heavily only on projects that directly affect their beer production. Departments that are indirectly related to beer production (read: Marketing) are often either non-existent or incredibly limited. The rub is that delivering good customer service is a slippery [...]
Written by Josh Mishell on Mon, February 1 2010 » Marketing
A good way to make your brand visible is with a custom vinyl wrap on your company’s vehicle, especially if you run lots of events around your key markets. Where I worked, we wrapped various distributor trucks in our better performing markets to increase brand awareness. We also wrapped our company vehicle, a big RV, [...]
Written by Josh Mishell on Sat, January 30 2010 » For Sale