I just got the most recent Magic Hat Brewery newsletter. Overall, I think their newsletter design is pretty slick, and their promotions are pretty solid – centered around music mostly. They also celebrate their #9 Apricot beer on 9/9 every year. I can’t say that #9 is my favorite brew, but I know they sell [...]
Written by Josh Mishell on Thu, July 29 2010 » Marketing
Sarcasm. Hyperbole. Snark. Satire. All of the above concepts are effective tools for promoting a craft beer brand. Craft beer marketing allows for brands to be edgy and provocative, and sarcasm, hyperbole, snark, and satire can make a craft brand stand out from the other 1500+ competitors in our industry. Being edgy can make a [...]
Written by Josh Mishell on Thu, May 27 2010 » Marketing
Iron Chef Morimoto is going to open a restaurant in Napa, CA and it sounds like there’s going to be an on-site brewery there. Does this mean that craft beer is starting to gain traction among the really serious foodies as a viable (and awesome) alternative to wine and food pairings? I, for one, always [...]
Written by Josh Mishell on Mon, April 12 2010 » Restaurants
I was working at my brewery’s table at the 2008 SAVOR festival when I overheard a neighboring brewery representative tell a consumer “well, this is good beer because it’s so high in alcohol.” This was a regional sales director at a pretty major brewery who was talking to a consumer, too. It’s something that has [...]
Written by Josh Mishell on Thu, February 18 2010 » Miscellaneous