Did I just see a Sam Adams commercial promoting the use of brown bottles? Yes, I did and here it is: (click here if not showing up in your reader) I’ve been a big fan of the Sam Adams commercials ever since they dropped that awful campaign where Sam Adams was spying on conversations in [...]
Written by BeerBaron on Sun, July 25 2010 » advertising, Television
Most craft brewers send out an email newsletter. Craftbeer.us subscribes to quite a few of them and reads some of them – but we’re wondering if we’re the only ones. Please take our poll below and let us know if/how you use them. We’ll report the results in a week.
Written by BeerBaron on Tue, June 29 2010 » Marketing
I was in an unnamed city last night and went to a “open-mic-style” show that was sponsored by an unnamed craft brewer. I have been to this show, which happens once a month a few times now and it’s been sponsored by the same craft brewer every time. And unfortunately, executed the same way every [...]
Written by BeerBaron on Tue, June 29 2010 » events, Marketing
Widmer is also in the small group of craft brewers who advertise on TV. Widmer is pretty aggressive with advertising altogether. Along with TV, they have been running Outdoor and Print for at least a few years now. Here’s their most recent as. A whopping 132 views on YouTube at the time of this blogpost.
Written by BeerBaron on Mon, June 28 2010 » advertising