Did I just see a Sam Adams commercial promoting brown bottles?
Did I just see a Sam Adams commercial promoting the use of brown bottles? Yes, I did and here it is: (click here if not showing up in your reader)
I’ve been a big fan of the Sam Adams commercials ever since they dropped that awful campaign where Sam Adams was spying on conversations in bars in restaurants. Jim Koch and has done a great job of promoting his brand and the Craft Beer segment in general by communicating their passion for beer.
But this might be pushing it. Brown bottles? The use of brown bottles doesn’t differentiate Sam Adams from any other Craft Beer brands. Or most other beer brands in general!
The result? I think it undermines the other spots. Consumers are smart and will say, “Brown bottles? So what?” and have less interest in the other commercials.
Jim – call your agency and pull this commercial ASAP. There are too many other great things to say about your beer and brand before you have to resort this stuff. And if you need ideas, contact us – we would be happy to help.
