Dogfish Head to showcase authenticity in new TV series
You may have seen the press release about Dogfish Head’s new reality television series on Discovery that’s currently in production. Aside from being a really incredible way to reach a mainstream national audience, this is a great way for DFH to showcase their brand authenticity.
Developing, building and maintaining a brand is hard work. One thing that makes things easier is if your brand story is authentic. There are many ways to show off this (probably-overused) buzzword, and Dogfish Head is taking a step towards solidifying their “off-centered” brand identity. We all know that DFH tries to push the envelope on new brews and almost-forgotten styles, all the while keeping quality at a high level. I see no reason that
Most anyone who has ever met DFH CEO Sam Calagione agrees that he’s a pretty great/inspiring/honest/classy person. I interviewed him for a Flying Dog video at the first SAVOR festival, and he was really nice and was happy to take a couple minutes to chat with me. I’ve definitely met brewers who wouldn’t give me the time of day, and even sat next to a certain brewery owner at a beer dinner who downright treated me like shit, although his wife was pretty nice (you’ll probably have to buy me a couple or 5 beers before I tell you who that was). I’m happy that Sam is such a nice guy, because I loathe douchebags in the beer industry. Actually, the only real negative I have against DFH is that I interviewed for a job with them, and after a 30 minute interview, I never heard from them again.
