I just got the most recent Magic Hat Brewery newsletter. Overall, I think their newsletter design is pretty slick, and their promotions are pretty solid – centered around music mostly. They also celebrate their #9 Apricot beer on 9/9 every year. I can’t say that #9 is my favorite brew, but I know they sell [...]
Written by Josh Mishell on Thu, July 29 2010 » Marketing
Did I just see a Sam Adams commercial promoting the use of brown bottles? Yes, I did and here it is: (click here if not showing up in your reader) I’ve been a big fan of the Sam Adams commercials ever since they dropped that awful campaign where Sam Adams was spying on conversations in [...]
Written by BeerBaron on Sun, July 25 2010 » advertising, Television
You may have seen the press release about Dogfish Head’s new reality television series on Discovery that’s currently in production. Aside from being a really incredible way to reach a mainstream national audience, this is a great way for DFH to showcase their brand authenticity. Developing, building and maintaining a brand is hard work. One [...]
Written by admin on Mon, July 12 2010 » Television