Avery Brewing Company: You’re Doing It Wrong

Sarcasm. Hyperbole. Snark. Satire. All of the above concepts are effective tools for promoting a craft beer brand. Craft beer marketing allows for brands to be edgy and provocative, and sarcasm, hyperbole, snark, and satire can make a craft brand stand out from the other 1500+ competitors in our industry. Being edgy can make a [...]

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Written by on Thu, May 27 2010 » Marketing

Blue Moon on TV

Over the course of the last 5-7 years, Blue Moon has been one of the most amazing stories in Craft Beer – maybe even in the entire Consumer Package Goods industry.  Not only has Blue Moon been able to convince consumers that it is a real craft beer, when it is actually owned by Coors, [...]

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Written by on Mon, May 24 2010 » advertising, Marketing