Doppelganger week: CraftBeer.us edition

It’s “Doppelgänger Week” on Facebook; change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your evil twin or switched at birth photo, then cut/paste this to your status. If you’ve seen the TV show “Archer” recently, you’ll see that the [...]

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Written by on Fri, February 5 2010 » Colorado

It's a beer company, and making the beer is the most important thing, right?

A majority of Craft Breweries are small companies with limited budgets. Often, these small companies invest very heavily only on projects that directly affect their beer production. Departments that are indirectly related to beer production (read: Marketing) are often either non-existent or incredibly limited. The rub is that delivering good customer service is a slippery [...]

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Written by on Mon, February 1 2010 » Marketing