I was working at my brewery’s table at the 2008 SAVOR festival when I overheard a neighboring brewery representative tell a consumer “well, this is good beer because it’s so high in alcohol.” This was a regional sales director at a pretty major brewery who was talking to a consumer, too. It’s something that has [...]
Written by Josh Mishell on Thu, February 18 2010 » Miscellaneous
Web 2.0/social media has been on the scene for 3-5 years now, depending on who you ask. Some of the first companies to embrace social media and integrate it in to their marketing plans were craft brewers. Why is that? Two reasons: It’s cheap! It levels the playing field with the big guys in a [...]
Written by BeerBaron on Sun, February 14 2010 » Marketing, social media
They say that alcohol is one of the four recession-proof industries, with the others being tobacco, pornography and lotteries. While I can’t speak for most of them (although it appears that tobacco doesn’t seem to be doing very well), Craft Beer appears to be weathering the recession pretty decently. Why is this? Craft Beer packages [...]
Written by Josh Mishell on Tue, February 9 2010 » Marketing
We came across a new beer blog – TheBusinessOfBeer.com and their recent piece on contract brewing. The do a nice job of breaking down the pros and cons of a brewery contracting production out to another brewery. Unless you’re a brewery insider yourself, it happens more than you think. They do a great job of [...]